ABOUT US

Why Joy?

Joy is rarely the focus of social scientific research, yet it has never been more important. We are living through what scholars call a ‘metacrisis’ — a time when multiple complex systems are in crisis simultaneously, interacting in unpredictable ways. Climate collapse, political polarization, mental health epidemics, and social fragmentation define our era. The experience of crisis today is ubiquitous, enduring, and emotionally exhausting.
Social scientists have primarily documented the negative qualities of contemporary life: ennui, melancholy, alienation, and despair. While this critique is valuable, it carries its own risks. In focusing exclusively on suffering, we may miss the resources people actually use to navigate crisis.

Yet around the world, people living through the metacrisis require joy to sustain them. From Black joy movements challenging oppression, to environmental activists finding exultation in reciprocal relationships with nature, to youth protesters using exuberant creativity to mock authoritarian regimes – joy powers resistance, sustains resilience, and enables repair.
Despite its profound social and personal significance, joy remains remarkably understudied. By focusing on joy, we can understand what matters to people and how it matters.

AnthropoloJOY addresses an urgent need: to study human responses to the metacrisis without reducing them to despair and disenfranchisement. We seek to make visible the solutions people are already creating, both for the communities we work with and for social science itself. Focusing on joy is neither naïve nor pollyannaish – joy is a mixed emotion that can coexist with sorrow and struggle. Rather, it offers a paradigm shift: a way to study the full spectrum of human emotional complexity and to recognize the possibility of transformative change even in troubled times.

Our Ethos

AnthropoloJOY is built on three core commitments that distinguish our approach.

Collaboration, not extraction. We work alongside participants as partners, employing local research assistants who co-author outputs, using participatory methods that empower communities to represent themselves, and sharing our analysis for feedback before publication. Our Joy Network creates lasting relationships beyond the grant period.

Methodological innovation. We’re the first cross-cultural qualitative study of joy, combining long-term ethnographic immersion with cutting-edge micro-phenomenological interviews and creative photovoice methods. This rigorous yet flexible approach captures both the cultural specificity and lived phenomenology of joyous experience.

Positive research culture. If we study joy, we must practice it. We’ve designed working conditions that support wellbeing: flexible arrangements for researchers with caring responsibilities, bi-annual writing retreats for intellectual community, transparent communication, and genuine ownership over the research process. We model the kinds of working relationships and research practices we hope to inspire across the social sciences.

These commitments reflect our conviction that how we do research matters as much as what we discover. AnthropoloJOY demonstrates that rigorous scholarship and ethical, joyful collaboration are not just compatible – they’re mutually reinforcing.

Meet the Team

Professor Joanna Cook
(Principal Investigator)

Dr. Daniel White 
(Postdoctoral Research Associate)

Dr. Matan Shapiro 
(Postdoctoral Research Associate)

Dr Benjamin Theobald
(Postdoctoral Research Associate)

Wendy Chandler
(Finance and Project Manager)

Advisory Board

Dr. Annelie Drakman 
(Interdisciplinary Advisory Board Member)

Professor Hirofumi Katsuno 
(Interdisciplinary Advisory Board Member)

Professor Tanya Luhrmann 
(Interdisciplinary Advisory Board Member)

Professor Adam Potkay 
(Interdisciplinary Advisory Board Member)

Professor Bruno Reinhardt 
(Interdisciplinary Advisory Board Member)

Professor Joel Robbins 
(Interdisciplinary Advisory Board Member)

Dr. Anusorn Unno 
(Interdisciplinary Advisory Board Member)

Dr. Chika Watanabe 
(Interdisciplinary Advisory Board Member)